World's Famous Logos Price

"A logo speaks a thousand words and sometimes it costs a penny more than that. It is as essential to the brand as the products it produces. It is the name, the identity, the stamp of quality. Stock Logos has compiled a list that revealed how much some of the world’s biggest brands spent on designing their logos. From Coca Cola to the 2012 London Olympics, you’ll be surprised to find out the costs of these iconic logos."

In this post we have collected logos with price. The price of Olympics 2012 logo is 625000$ and Google 0$. Check out the more prices after the jump.

source: whudat

Frequently Asked Questions

How much did the Nike logo cost to design?

The Nike swoosh was designed in 1971 by graphic design student Carolyn Davidson for just $35, after about 17.5 hours of work. Years later Nike gave her company stock as a thank-you, which grew to be worth far more than the original fee.

Which famous logos cost nothing or almost nothing?

Google's original logo cost $0 because co-founder Sergey Brin made it himself in the free program GIMP. Twitter's bird was bought as stock art for just $15, and the Coca-Cola script was famously drawn by the company bookkeeper, Frank Robinson.

Why do big companies spend millions on a new logo?

The design itself is only a small part of the bill. Rolling out a new logo means replacing signage, vehicles, uniforms, packaging, and advertising worldwide, plus research and launch campaigns. That is how rebrands like BP's reportedly reached over $200 million in total cost.

Did cheap logos always work out well?

Not always. The Twitter bird and Nike swoosh became priceless through decades of brand building, but a cheap or careless logo can cost a business in lost trust and lost sales. What matters most is how well the mark represents the brand and how consistently it is used.