Being a main graphic representation of a brand, a logo is certainly one of the most essential aspects of each company’s marketing endeavors. When unique, clever and quirky, a business emblem is potent enough to acquire a competitive edge, drive traffic to the website and, most importantly, intrigue potential customers just enough to make the first of many future touch points with a story behind products and services. As such, a logo is the central piece of a company’s brand and a keynote that determines the approach to design, advertising and an overall experience that the audience expects to encounter.