All Day I Dream About Sneakers

All Day I Dream About Sneakers was a global branding project created for adidas Originals, inspired by their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world's most "original" range of sneakers, which we concieved, designed and directed into sculpted models. The full campaign extended into in-store posters, visual merchandising displaysand a limited edition book.