New Concept For Pepsi Logo By Design Boutique

In this post we have collect some Pepsi Logos. This Project shows how they created the new concept for the logo and then showed the various types of Pepsi cans and products and how each one is designed to work with the new concept. After that, they showed the applications of the logo in media campaigns such as: Billboards, moving trucks, magazine ads and cards. Some companies providing amazing service of printing business cards online. You can order your print designs and you will get the designs in estimated time.

source: inspirationi

Frequently Asked Questions

Who designed the 2008 Pepsi logo and what did it cost?

The 2008 redesign was created by the New York agency Arnell Group and reportedly cost Pepsi around $1 million for the design work. The new flat globe replaced the 3D version and introduced the asymmetric white band that the agency described as a smile.

What was the famous BREATHTAKING design document?

It was a 27-page design proposal by Arnell Group that leaked during the 2008 redesign, justifying the new globe with grand claims about the golden ratio, the Earth's gravitational fields, and the Mona Lisa's smile. Designers widely mocked it as pretentious, but it became a legendary branding story.

Why was the 2008 Pepsi redesign controversial?

Many designers and consumers called the simpler flat globe cheap and soulless compared to the 3D version it replaced. Pepsi kept it for about 15 years before the 2023 rebrand returned to a bolder look with the PEPSI wordmark centered back in the globe.

What do the red, white, and blue in the Pepsi globe mean?

The red, white, and blue palette originally nodded to American patriotism during the World War II era. Today the colors are understood more generally: red suggests energy and excitement, blue suggests refreshment and trust, and the white band adds movement between them.