Frequently Asked Questions
What makes a good 404 error page?
A good 404 page explains in plain language that the page cannot be found, then gives the visitor a clear way forward - a link back to the homepage, a search box, or links to popular pages. Personality and humor are a bonus, but only after the practical recovery options are covered. Keep the page lightweight so it loads even when the rest of the site is struggling.
Does a custom 404 page affect my SEO?
A custom 404 page itself does not hurt your rankings; search engines expect sites to have some broken links. What matters is that the page returns a proper 404 status code - never a 200 "OK" status - so search engines know the page is genuinely missing. You should also fix or redirect internal links that point to dead pages rather than letting them pile up.
Should I redirect 404 pages to my homepage?
Redirecting every missing page to the homepage is generally discouraged, because it confuses both visitors and search engines. If the content moved, set up a redirect to the closest matching page instead. Reserve your 404 page for URLs that truly have no replacement.
How do I create a custom 404 page?
On WordPress, you can add a custom 404 page by creating a 404.php template in your theme (use a child theme so updates do not erase it), or use a page-builder plugin. For static sites, name the file 404.html and upload it to your root directory - most hosts will serve it automatically. Test it by visiting a fake URL on your site.

















3 Comments
This set of 404 error pages and under construction pages is great and creative,
ReplyDeletetake a look at it:
http://goo.gl/j1Y7Z
Thanks for the round-up. This is one of the better ones.
ReplyDeleteThe Heinz ketchup example is a great one but the URL has changed. You can now see it here: http://www.heinz.com/error.aspx.
Some others that got us inspired: http://lockerz.com/404 (w/ parallax effect), https://www.titleist.com/404 (golfers will sympathize), http://www.eharmony.com/404/ (broke our hearts), http://github.com/404 (with parallax effect), http://sportingsolutions.com/404 (for football fans). Our own attempt here: http://theinformr.com/404/. What do you all think? Any ideas of how I can improve ours? Any other great 404 examples to share?
nice post
ReplyDelete